Unlike most heated straightening brushes, STRAIGHT UP’s powerful 65 ceramic heated plates deliver instant, even temperature across the entire surface. As you brush through section after section of hair, STRAIGHT UP always maintains a consistent level of heat to provide maximum straightening power with every pass.
Smooth, Straight Hair in Half the Time
Limited Time Offer Includes:
Gift with Purchase Thermal Protectant Bag & Styling Comb
Gift with Purchase Thermal Protectant Bag & Styling Comb
$20 Value
Gets Hot. Stays Hot.
Ceramic Heated Plates
The 65 powerful ceramic plates provide instant, even heat and heat recovery to straighten and smooth 16 sections of hair with one pass.
Instant, Even Heat
The STRAIGHT UP heats up in 30 seconds and maintains a consistent, even temperature across the entire brush surface. Choose from 7 heat settings ranging from a minimum of 330°F up to a maximum of 450°F. Digital LED clearly displays selected temperature.
Cool Tip Ionic Bristles
The cool tip ionic bristles reduce frizz and style hair close to roots without burning, while their smooth non-grip surface glides easily through the hair.
Features
- 65 Ceramic Heated Plates
- 7 Heat Settings
- Cool Tip Ionic Bristles
- Digital Temperature Display
- Professional Swivel Cord
- Automatic Shut Off
Instant, Even Heat
Powerful, ceramic heated plates provide instant even heat and heat recovery to straighten and smooth 16 sections of hair with one pass.
For all Hair Types
With 7 heat settings, the STRAIGHT UP is perfect for fine, medium, or thick hair types. The multiple heat settings range from a minimum of 330°F up to a maximum of 450°F.
Smooth, Frizz-Free Hair
Individual ionic bristles reduce frizz and style hair close to roots without burning, while their smooth non-grip surface glides easily through the hair.
Smart Styling
Digital LED clearly displays selected temperature.
Tangle Free Movement
The cord allows for mobility while styling
Style Safely
The STRAIGHT UP will automatically shut off after 45 minutes of discontinued use.
65 Ceramic Heated Plates
Instant, Even Heat. Powerful, ceramic heated plates provide instant even heat and heat recovery to straighten and smooth 16 sections of hair with one pass.
7 Heat Settings
For all Hair Types. With 7 heat settings, the STRAIGHT UP is perfect for fine, medium, or thick hair types. The multiple heat settings range from a minimum of 330°F up to a maximum of 450°F.
Cool Tip Ionic Bristles
Smooth, Frizz-Free Hair. Individual ionic bristles reduce frizz and style hair close to roots without burning, while their smooth non-grip surface glides easily through the hair.
Digital Temperature Display
Smart Styling. Digital LED clearly displays selected temperature.
Professional Swivel Cord
Tangle Free Movement. The cord allows for mobility while styling.
Automatic Shut Off
Style Safely. The STRAIGHT UP will automatically shut off after 45 minutes of discontinued use.
STRAIGHT UP™ lite
$39.95
- 65 Ceramic Heated Plates
- Rapid, Even Heat
- Cool Tip Ionic Bristles
- 1 Heat Setting at 420°F
- Professional Swivel Cord
STRAIGHT UP™
$59.95
- 65 Ceramic Heated Plates
- Powerful Ceramic Heaters
- Instant, Even Heat
- Cool Tip Ionic Bristles
- 7 Heat Settings Up to 450°F
- Automatic Shut Off
- Professional Swivel Cord